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Monday, July 24 • 1:00pm - 2:00pm
Davetech vs. Goliacorp: How Brand Engineering Helps Innovative Technology Companies Take on the Big Guys LIMITED

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Limited Capacity seats available

When it comes to branding for second-stage innovative technology companies, there typically exists a David and Goliath-type situation. Your big idea is better than the dominant players in the space. You have a highly specialized, superior solution, but you have quite a tall task in taking market share from the big guys. Your brand doesn’t look as good as it really is, and the right people don’t know the right things about your company (if they know it at all).  In this session, you’ll learn about how Brand Engineering bridges the gap between the science of science and the art of selling it—converting tech talk into brand love, and connecting tech companies with their customers.

avatar for Tom Campbell

Tom Campbell

Creative Director, Toolbox Creative
Tom Campbell is co-founder and creative director of Toolbox Creative, a branding and marketing firm based in Fort Collins. Tom thrives on helping Toolbox’s innovative technology clients do their part to change the world. Tom’s true passion is for marketing — magic marker comps... Read More →
avatar for Dawn Putney

Dawn Putney

CEO & Brand Strategist, Toolbox Creative
I believe that elevating the conversation will change the face of women in technology and business leadership. TIPE and Wi3DP’s focus on empowering women in 3D printing speaks to my heart, and my interest in building a future where women can more easily climb to the top of the business... Read More →

Monday July 24, 2017 1:00pm - 2:00pm MDT
Firehouse Art Center 667 4th Avenue, Longmont, CO