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Monday, July 24 • 1:00pm - 2:00pm
Davetech vs. Goliacorp: How Brand Engineering Helps Innovative Technology Companies Take on the Big Guys LIMITED

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Limited Capacity seats available

When it comes to branding for second-stage innovative technology companies, there typically exists a David and Goliath-type situation. Your big idea is better than the dominant players in the space. You have a highly specialized, superior solution, but you have quite a tall task in taking market share from the big guys. Your brand doesn’t look as good as it really is, and the right people don’t know the right things about your company (if they know it at all).  In this session, you’ll learn about how Brand Engineering bridges the gap between the science of science and the art of selling it—converting tech talk into brand love, and connecting tech companies with their customers.

Speakers
avatar for Tom Campbell

Tom Campbell

Chief Creative Officer, Toolbox Creative
Tom Campbell is co-founder and creative director of Toolbox Creative, a branding and marketing firm based in Fort Collins. Tom thrives on helping Toolbox’s innovative technology clients do their part to change the world. Tom’s true passion is for marketing — magic marker co... Read More →
avatar for Dawn Putney

Dawn Putney

CEO, Toolbox Creative
Dawn Putney is the founding president and lead strategist at Toolbox Creative, a brand design firm for innovative technology companies. With 30+ years as a brand designer, Dawn thrives on helping technologists, innovators and engineers tell the story behind their big ideas. Dawn... Read More →



Monday July 24, 2017 1:00pm - 2:00pm
Firehouse Art Center 667 4th Avenue, Longmont, CO

Attendees (57)