Longmont Startup Week

When it comes to branding for second-stage innovative technology companies, there typically exists a David and Goliath-type situation. Your big idea is better than the dominant players in the space. You have a highly specialized, superior solution, but you have quite a tall task in taking market share from the big guys. Your brand doesn’t look as good as it really is, and the right people don’t know the right things about your company (if they know it at all).  In this session, you’ll learn about how Brand Engineering bridges the gap between the science of science and the art of selling it—converting tech talk into brand love, and connecting tech companies with their customers.