Being an entrepreneur is challenging in many regards and one of challenges is managing the ups and downs that come from starting and running a business. While the media loves to focus the successes of startups – winning rounds of funding, acquiring smaller startups and achieving unicorn status, the less glorious tales of entrepreneurs’ struggles to overcome challenges, the pain and scars of failure, rejection and loss of confidence tend to be glossed over or completely ignored. Great character is forged in the fire of adversity and many entrepreneurs and startups have risen to meet these challenges and achieve success. This panel of entrepreneurs will share some of the challenges and market flounders they faced as startups and how handled them.