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Wednesday, July 26 • 2:00pm - 3:00pm
Brian Rhea and the JTBD Market Research Framework LIMITED

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Limited Capacity seats available

Jobs-to-be-Done (JTBD) is powerful new market research framework that is gaining ground across various startup communities in the US. Companies like 37Signals and Intercom are using JTBD to heavily influence their product and marketing efforts with great success. Clay Christensen, Harvard professor who coined the term "disruptive innovation", just released a new book about JTBD called "Competing Against Luck".


In this workshop, we will present an overview of the JTBD framework, the main tools (forces diagram & timeline) and then conduct a JTBD interview with an audience participant to show you how it's done.

Brian Rhea (Product Lead at Binocs) and Jason Hall (COO at Binocs) have been actively practicing the JTBD framework for several years and have been implementing a number of the findings across various companies.

Audience participation:

Please come with a recent purchase in-mind. It should be something that you've bought fairly recently (less than 3 or 4 months ago), and something that you haven't bought before.

avatar for Jason Hall

Jason Hall

COO, Binocs
Startup executive with 15+ years of strategy, business model optimization & online marketing.  Broad startup experience: part of 3 successful exits ($750mm+) and 3 unsuccessful companies.  Business Intelligence - turning data into insights. SaaS model optimization and reporting... Read More →
avatar for Brian Rhea

Brian Rhea

Product Lead, Binocs
Brian is product thinker who comes from a background of front-end development. He was previously Chief of Product at Mocavo (acquired) and is currently Product Lead at Binocs, a Foundry-backed company that is reimagining the way you find your files.

Wednesday July 26, 2017 2:00pm - 3:00pm MDT
St. Vrain Cidery 350 Terry St., Suite 130, Longmont, CO - Entrance is in the alleyway