All too often entrepreneurs attempt to bring a solution to market before really understanding the challenges faced by the customers they intend to serve. This is a recipe for failure at worst— mediocrity at best. On the other hand, it’s amazing how quickly a new company can achieve success when they’ve really taken the time to walk a mile in the shoes of those customers and identify the most important problem to solve. In this fireside chat, Todd Kinzle will share the story of how he and his partners found the right problem to solve in the auto industry by first becoming dealers themselves. This approach lead them to a successful product launch and to quickly being acquired by one of the largest players in the industry.
