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Monday, July 24


Davetech vs. Goliacorp: How Brand Engineering Helps Innovative Technology Companies Take on the Big Guys
Limited Capacity seats available

When it comes to branding for second-stage innovative technology companies, there typically exists a David and Goliath-type situation. Your big idea is better than the dominant players in the space. You have a highly specialized, superior solution, but you have quite a tall task in taking market share from the big guys. Your brand doesn’t look as good as it really is, and the right people don’t know the right things about your company (if they know it at all).  In this session, you’ll learn about how Brand Engineering bridges the gap between the science of science and the art of selling it—converting tech talk into brand love, and connecting tech companies with their customers.

avatar for Tom Campbell

Tom Campbell

Chief Creative Officer, Toolbox Creative
Tom Campbell is co-founder and creative director of Toolbox Creative, a branding and marketing firm based in Fort Collins. Tom thrives on helping Toolbox’s innovative technology clients do their part to change the world. Tom’s true passion is for marketing — magic marker co... Read More →
avatar for Dawn Putney

Dawn Putney

CEO, Toolbox Creative
Dawn Putney is the founding president and lead strategist at Toolbox Creative, a brand design firm for innovative technology companies. With 30+ years as a brand designer, Dawn thrives on helping technologists, innovators and engineers tell the story behind their big ideas. Dawn... Read More →

Monday July 24, 2017 1:00pm - 2:00pm
Firehouse Art Center 667 4th Avenue, Longmont, CO
Tuesday, July 25


Setting up your Online Store - 6 Pilllars of E-Commerce
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

During this 2.5-hour interactive workshop, you will learn the key steps to launching a successful e-commerce store. You will learn about choosing a domain, choosing a selling platform, customizing the look and feel of the store, customizing images and descriptions of your products or services, configuring your payment methods, and ways to market your online store. You will walk away with some great tools and strategies to get your e-commerce store running and making profits!  

avatar for Sam Gastro

Sam Gastro

CEO, AlphaBoulder
Self-proclaimed top entrepreneur of his elementary 4th grade class, Sam Gastro has been dreaming up business ideas for as long as he can remember. True to his entrepreneurial roots, he continues to fuel his passion in the niche of e-commerce. He has founded multiple online companies, and currently operates a thriving e-commerce business that keeps his techniques fresh and his tactics practical. He spends his time working with an amazing team to execute breakthrough e-commerce strategies and ideas that he enjoys sharing with others... Read More →

Tuesday July 25, 2017 10:00am - 12:00pm
Guaranty Bank 401 Main Street, Longmont, CO


Design Sprint: From Concept to Concrete Prototype, Quickly
Limited Capacity seats available

Learn how to run a Design Sprint to quickly articulate a problem and generate an innovative solution. This session will include audience participation with hands-on learning and examples of design thinking in action and an example solution by the end of the session.

avatar for Mike Taylor

Mike Taylor

Director of Client Experience, Human Design
I spend much of my time nowadays at Human Design helping create experiences that move the Human Race. I feel privileged and humbled to work with some of the most talented designers and developers in the business, doing work we are proud of, for clients we respect and enjoy.
avatar for John Weiss

John Weiss

CEO & Co-Founder, Human Design
John Weiss has spent his nineteen year career fully immersed in design, spanning multiple agencies and disciplines, with a singular focus on how to create compelling and rich experiences that are rooted in elegant design, innovative technology, and create lasting relationships an... Read More →

Tuesday July 25, 2017 2:30pm - 4:00pm
Firehouse Art Center 667 4th Avenue, Longmont, CO


Multicultural Marketing: An Intro to a Vibrant Consumer Community
Limited Capacity seats available

Multicultural marketing is no longer something that’s “nice” for a company to do. It’s become a business imperative as the population and spending power of  Latinos in Longmont continues to grow at an explosive rate. Join Laura for a fast-paced, lively discussion on marketing trends and useful insights to ensure messaging relevance and success.

avatar for Laura Sonderup

Laura Sonderup

Managing Director, Hispanidad
Laura Sonderup, the managing director and senior strategist at Hispanidad, is a recognized ethnic marketing expert and frequent keynote speaker at national and international conferences. Her writings on multicultural marketing have been featured in USA Today, US Industry Today, IFA Franchising World, ColoradoBiz and DirectLine. In 2009, the American Bar Association published her white paper... Read More →

Tuesday July 25, 2017 3:30pm - 4:30pm
St. Vrain Cidery 350 Terry St., Suite 130, Longmont, CO - Entrance is in the alleyway
Wednesday, July 26


Fireside Chat with Dave Schiff, Chief Creative Officer of Made
Limited Capacity seats available

Made is an agency with a mission that believes that the world is a better place when things are made close to where they are consumed.  Jobs are created. Communities thrive. And carbon emissions are dramatically reduced.  Made was founded to power things made here, whether they are manufactured goods, agricultural products, digital platforms or those services that create the most jobs.  

avatar for Katie Hedrick

Katie Hedrick

CEO, Colorado Tech Shop
A native of Ohio but calling Colorado home since 1996, Katie Hedrick has been a business woman and serial entrepreneur from her teenage years. Katie has owned and operated a series of highly successful businesses comprising of photography studios, web based hotel marketing platforms, nutrition supplement distribution, personal development programs and lately, to fulfill her life long love of technology, she is the founder and CEO of the 2017 Longmont EDP Cornerstone Award Winner for Best Start Up, Colorado Tech Shop. Katie is also Co-Founder and COO of Dynatech Biomedical, a new enterprise developing the next generation of cutting edge Therapeutic Ultrasound medical devices, designed and built right here in Longmont... Read More →

avatar for Dave Schiff

Dave Schiff

Partner & Chief Creative Officer, Made
Behind the crazy personality is a guy with a brilliant point-of-view when it comes to building brands and creating genre-disrupting work. He started his agency career at Crispin Porter + Bogusky where his unique talent and unbridled passion quickly led him up the agency ladder. A... Read More →

Wednesday July 26, 2017 11:00am - 12:00pm
Firehouse Art Center 667 4th Avenue, Longmont, CO
Thursday, July 27


Business Success or Failure is Going Digital
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Digital marketing is opening new doors and closing old ones. Be prepared for the future. Learn how digital marketing is changing and redefining the marketing landscape and how you can stay ahead of the curve. Learn about the OmniChannel experience and Connected Commerce, Influencer Marketing as a key strategy, Personalized Everything, Social Selling and more. It’s a connected world, and you need to be connected. The future…Is now.

avatar for Melodie Reagan

Melodie Reagan

Owner/CEO, Crazy Good Marketing
Melodie is the CEO and owner of Crazy Good Marketing (CGM). CGM is a national, full service offline and online marketing agency that delivers crazy good results with a twist. Stir, don’t shake…We are not your traditional brick and mortar firm…ok, you can shake too. We are a team of seasoned employees, free agents and partners that enable CGM to bring together all the right talent, seasoned in all the right ways, to quickly deliver on your marketing needs. We become your marketing team. With your flexibility and genius talent, we always keep it fresh and cutting-edge, and you can count on high performance. Melodie leads from experience, having personally worked with numerous clients to create top-performing top brands, and has served in leadership roles in sales, marketing and product. Most recently, she served as the Chief Marketing... Read More →

avatar for Jesse Freitas

Jesse Freitas

Marketing Director, StickerGiant
Jesse is the Marketing Director at StickerGiant. He is in charge of creating leads through a variety of channels and producing content in the form of photos, videos and even a podcast. He is involved with all things marketing but his focus is on Digital Marketing  to drive ecomm... Read More →
avatar for Susan Roberts Frew

Susan Roberts Frew

Co-Owner & President, Sunshine Plumbing Heating & Air
Susan Frew is Co-Owner and President of Sunshine Plumbing Heating Air LLC in Denver, Colorado. Sunshine has grown from 1 truck in 2012 to 12 in 2016. This was accomplished by using the "12 points of love" method of customer service along with a strategic and laser-focused marketing plan... Read More →
avatar for Lori Jones

Lori Jones

President & CEO, Avocet Communications
With more than twenty-five years of experience in the marketing field, Lori brings the same keen sense of style and level of detail to her wardrobe that she does to her business. As the marketing integration guru, she has knowledge and experience in all aspects of marketing, advertising, PR, Internet and social programs. Where Jones truly shines, however, is her ability to bring each of those areas together. She participates in strategy development and big picture program planning, while the day-to-day management of projects is assigned to specific managers and account coordinators... Read More →
avatar for Camilo Pineda

Camilo Pineda

Founder, Conecto
Camilo's expertise in social media and online marketing stems from a decade of retail management and marketing experience with some of the largest consumer electronics corporations worldwide.  Before starting Conecto, Camilo spent the last three years building TinyCandidate.com, a software startup that builds mobile campaign apps. Being a part of a successful startup reinforced his skills in product development, marketing, presentations, sales, and strategic planning... Read More →

Thursday July 27, 2017 11:00am - 12:00pm
Former Pie 5 Space - Next to Regal Theater Village at the Peaks - 1250 S. Hover Street, Longmont, CO
Friday, July 28


Lean Learning: Asking the Right Questions
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Lean Learning is the Learning & Development process of getting the right learning, to the right audience, at the right time, in the right quantity to achieve perfect work flow, while minimizing waste and being flexible to change. Lean’s primary purpose is to reduce operational costs by eliminating waste and increasing customer satisfaction along entire value streams.   Lean methodology focuses on continuous business improvement within an organization.  You will hear from this panel of experts how they are using lean learning to transform their businesses and the lessons learned.

avatar for Henry Wright

Henry Wright

Leader and Partner, Ignyte Lab
A Scale-rator, we work alongside veteran entrepreneurs, brand-makers and investors to accelerate the growth of promising companies.

avatar for Brian Baker

Brian Baker

Managing Partner, First User Group
I lead the world’s greatest scientists, researchers, product designers, engineers and coders at First User Group. We study people to build great consumer electronic devices (A/V, IoT, SmartCity) and software products (web/enterprise/apps). First User Group's success is a result o... Read More →
avatar for Dick Lee, Ph.D

Dick Lee, Ph.D

CEO & Chief Innovations Officer, Value Innovations Inc.
Richard (“Dick”) K. Lee is president and CEO of Value Innovations, Inc (Vi). Dick is a past member of the BOD and three time past chairman of the emeriti committee of the Industrial Research Institute.  Dick has been the VP and General Manager of two divisions of Fortune 500... Read More →
avatar for Chad McAllister, PhD

Chad McAllister, PhD

Founder, Product Innovation Educators
I’m the host of The Everyday Innovator podcast (Inc. Magazine’s 10 Best Podcasts for Innovators), author of Turning Ideas into Market-Winning Products, and founder of Product Innovation Educators. I have also been recognized as Top 40 Product Management Influencer and a Top 1... Read More →

Friday July 28, 2017 10:00am - 11:00am
St. Vrain Cidery 350 Terry St., Suite 130, Longmont, CO - Entrance is in the alleyway


A Crash Course in Design Thinking
Limited Capacity filling up

Design Thinking is a problem-solving methodology built on a foundation of user empathy. It introduces a new approach to creative brainstorming, allowing one to discover, prototype, experiment, and iterate on solutions. As a process, Design Thinking can be used effectively in companies of any size and of any industry to drive innovation. This workshop is designed to give participants a firsthand experience with Design Thinking: posed with a design challenge, you will learn, experiment, and prototype a solution for your end user in a 90-minute sprint.

avatar for Leah Winkler

Leah Winkler

Program Manager, Boomtown Accelerator
Leah is one of the founding members of Boomtown Accelerator, and has worked with 69 startup companies since Boomtown began in 2014. Her role at Boomtown includes managing and facilitating the program curriculum, determining the pace and tasks associated with specific tracks withi... Read More →

Friday July 28, 2017 11:00am - 1:00pm
Guaranty Bank 401 Main Street, Longmont, CO