As an avid healthy lifestyle expert, Bill works with emerging brands as well as mid-sized companies on everything from brand & sales channel strategy, finance, operational challenges and product innovation. He has held positions of VP of Marketing at Kinko’s (1985 -1997), EVP of GAIAM (1999 – 2003) and has been a co-founder of OurHouse (environmentally safe cleaning products). He has also worked as agency director at public relations firm Fresh Ideas Group. For the past 15 years he’s been a consultant, public speaker and trainer in the LOHAS and Natural & Organic Industry.
In addition Bill was previously a member of The Boulder Farm Team – a strategic consulting firm. He is currently a partner with Big Picture Brands – a consulting group dedicated to helping early stage food and beverage brands expand nationally. He is the past President of the Board for Naturally Boulder, a trade association in Boulder with 1000 members and 150 sponsoring companies all involved in the healthy living and food space. He lives and works in Boulder Colorado.