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avatar for Jason Hall

Jason Hall

Binocs
COO
Startup executive with 15+ years of strategy, business model optimization & online marketing.  Broad startup experience: part of 3 successful exits ($750mm+) and 3 unsuccessful companies.  Business Intelligence - turning data into insights. SaaS model optimization and reporting.  International experience - Britain, France, Germany and Brazil.  Online Marketing - P&L budgets contributing tens of millions of dollars to company net revenue. Data Science - managed teams and created novel machine learning / AI algorithms.  Jobs-to-be-Done - practicing this market research technique to shape marketing & product.  I blog infrequently at BeerAndStartups.com, generally about startups, funnel optimizations, business analytics and home brewing techniques.