Jason Hall
Binocs
COO
Startup executive with 15+ years of strategy, business model optimization & online marketing. Broad startup experience: part of 3 successful exits ($750mm+) and 3 unsuccessful companies. Business Intelligence - turning data into insights. SaaS model optimization and reporting. International experience - Britain, France, Germany and Brazil. Online Marketing - P&L budgets contributing tens of millions of dollars to company net revenue. Data Science - managed teams and created novel machine learning / AI algorithms. Jobs-to-be-Done - practicing this market research technique to shape marketing & product. I blog infrequently at BeerAndStartups.com, generally about startups, funnel optimizations, business analytics and home brewing techniques.