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avatar for Liz Coker

Liz Coker

3PHealth
COO
I have over 30 year's experience in sales, operations, strategic and tactical marketing, and management within the digital health, technology distribution, manufacturing, and channel consulting segments. 

Currently, I'm responsible for Sales, Marketing & Biz Ops at 3PHealth. We offer a mobile digital health delivery & patient engagement platform, called Choice. We unify & personalize health services delivery & content in support of improved health and financial outcomes. Our platform lets health systems, payers and self-insured employers build an open, digital health and wellness ecosystem in support of their health and economic goals.

Go-To-Market: At Aspenwood Consulting & TMV I helped new and established businesses develop and execute go-to-market strategies & action plans and develop new channels of distribution for their products and services, combining creativity and analysis to plan and manage dozens of new business, channel, and product launches. 

Distribution: I led a $250 million division of Access Graphics (GE Access), overseeing Vendor launch & communications plans, distribution agreements, VAR marketing programs, and marketing measurement standards for over fifty vendors, including Oracle, Hewlett-Packard, and IBM. At Merisel, I launched and sold hundreds of product lines, including Intuit, Toshiba, Lotus, Compaq, and Microsoft, to retail, government, and value-add channels. I led corporate efforts in multi-vendor program development, program ROI measurement, and marketing plan automation.

My product marketing experience was gained overseeing the flagship product line of Hewlett-Packard's CMS division in the early 90's.

Specialties: 
Digital Health Strategy
Mobile Web Strategy
Go-to Market Planning 
New Technology Business Launches
Channel Marketing Strategy & Execution 
Channel Infrastructure Development 
Marketing Operations and Infrastructure