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Verve Integrative

Intention Products
Audience-relevant rich media will be created in formats appropriate for each social media platform, yet be a part of the story arc created specifically to support marketing initiatives. We utilize behavioral retargeting also known as behavioral remarketing, or simply, retargeting. It is a form of online advertising by which messages are targeted to consumers based on their previous Internet actions. Ad tracking and page cookies are used to keep your story in front of viewers. This technique enables us to deliver all the story points to targeted viewer as they come to their own conclusion about the subject and your products. For most website campaigns, only 2% of web traffic converts. Retargeting is designed to help companies reach the 98% of users who don’t convert right away and reach conversions as high as 15%. Retargeting is so effective because it focuses on people who are either already familiar with your brand or have recently demonstrated interest for engaging with the rich media. That’s why those who use it may see fewer visits but a higher ROI. Retargeting is a powerful branding and conversion optimization tool, and works best in conjunction with inbound and outbound marketing. Display ad campaigns are great for driving traffic, but they don’t optimize conversion. Rich media and retargeting can help increase conversions…embedding your story in your customers’ minds will provide your best chance of increased launch success.